Women’s History Month
Campaign Creative and toolkit

Women Talk Money will support 2025 Women’s History Month by highlighting timely, real-life issues that women are navigating today. Insights and lessons shared will aim to educate and inspire attendees, to help them build greater financial confidence, take action, and create options for their future.

Event topics support the 2025 Women’s History Alliance theme of “Moving Forward Together, Women Educating and Inspiring Generations” and include:

  • Making the most of unexpected changes and opportunities, with actionable steps designed to unlock women's best financial future
  • Women’s and family health needs and how to prepare for these costs
  • Powerful money and career lessons from an all-star lineup

This March, we invite you to join Robin Roberts, Bobbi Brown, Kate Ryder and the Women Talk Money team for an all-star lineup that will share saving, investing, and career insights to help turn financial goals into a reality.

Women Talk Money Women's History Month Series
Starting March 12th

Three-part series featuring special guests Bobbi Brown (Founder and CEO of Jones Road Beauty), Kate Ryder (founder and CEO of Maven Clinic) and Robin Roberts (co-anchor of ABC’s “Good Morning America”) along with Fidelity’s Women Talk Money team who will share their stories and provide a fresh perspective on how to think about money and the possibilities it can bring to help you thrive in the future. Check out the event registration hub for more details.

WHEN WILL THIS COMMUNICATION BE SENT?
The single touch email launches the week of March 3, 2025.

Sample email

WHO WILL RECEIVE THIS CAMPAIGN?
Eligibility Criteria: Clients with participant advice and Financial Wellness
What is the communication goal? Encourage employees to engage in our March programming and resources (some of which will be on Fidelity.com) that provide them with actionable steps to work toward their next money goal.
Who will receive these communications: Active women participants age 18 or over with a balance greater than $0; women participants age 18 or over with a minimum balance of $1,000 who have been separated for a minimum of 75 days. If gender data is not provided by the employer or available, those participants will also receive the communication.
Email distribution hierarchy: Employee-provided email address, Employer-provided email address (not used with separated participants).

EMPLOYEE ENGAGEMENT TOOLKIT
Download and use the following materials to drive awareness and engagement with your workforce*.  

EMAIL For easy email communications, reminders, and promotion
NEWSLETTER CONTENT For your organization’s newsletter, intranet sites, or other employee communications
DIGITAL SIGNAGE For driving engagement in employee environments

ADDITIONAL RESOURCES FOR EMPLOYERS
Insights and trends to help you lead a successful, forward-thinking benefits program.

Making work work for women
March 2024
Trends in women’s well-being at work over the last 5 years, and how employers can help women thrive in the workplace

Women & work across the globe
March 2024
How employers can leverage workplace benefits to improve retention and engagement while boosting job satisfaction and empowerment.

* By using these communications, you represent that you are an authorized representative of the organization for which you are copying, distributing, posting or otherwise using the Fidelity prepared communications above and on behalf of such organization accept the terms and conditions included in Terms for Client Usage located here: http://go.fidelity.com/TermsForClientUsage.

Investing involves risk, including risk of loss.

Views expressed are as of the date indicated, based on information available at that time, and may change based on market or other conditions. Unless otherwise noted, the opinions provided are those of the speaker or author and not necessarily those of Fidelity Investments or its affiliates. Fidelity does not assume any duty to update any of the information.

This information is intended to be educational and is not tailored to the investment needs of any specific investor.

The third-party trademarks and service marks appearing herein are the property of their respective owners.

The third parties mentioned herein and Fidelity Investments are independent entities and are not legally affiliated. For plan sponsor and investment professional use only.

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